The Southern Company (SO)
Data as of August 11, 2026 · Regulated Electric
Stockbruh grade: Mixed 3/5 metrics rated Sunny
What does The Southern Company do?
The Southern Company is all about generating and distributing electricity 🌞 They also dabble in renewable energy projects and sell electricity in the wholesale market. Based in Atlanta, Georgia, they serve approximately 8.7 million electric and gas utility customers 👨👩👧👦 So, if you need some power (literally), they've got you covered! 💡🔌.
Key Numbers
| Metric | Rating | What it means |
|---|
| Returns (5Y) | ⛅ Moderate | 5-year price performance |
| Profitability | ☀️ Strong | Net margin & return on equity |
| Growth | ☀️ Strong | Revenue & earnings trend |
| Earnings | ☀️ Strong | EPS vs analyst expectations |
| Cash & Debt | ⛈️ Weak | Balance sheet strength |
| Price | $92.69 | Market Cap | — |
| Exchange | New York Stock Exchange | | |
Plain-English Analysis
What's it worth?
Performance has been moderate. Sign up free to see Stockbruh's full valuation analysis including price ratios and plain-English commentary.
How the business works
The Southern Company is all about generating and distributing electricity 🌞 They also dabble in renewable energy projects and sell electricity in the wholesale market. Based in Atlanta, Georgia, they serve approximately 8.7 million electric and gas utility customers 👨👩👧👦 So, if you need some power (literally), they've got you covered! 💡🔌. Sign up free for competitor and revenue breakdown ↗
Are they building the future?
Revenue and earnings are trending upward — The Southern Company appears to be growing. Sign up free for the full growth analysis including year-over-year comparisons and R&D investment data.
What's ahead?
Recent earnings have been strong, meeting or beating analyst expectations. Sign up free for earnings history, EPS trends, and what analysts are forecasting next.